In today’s digital world, managing your organization’s online reputation is more crucial than ever.
As a business, it takes several years to build a solid reputation and goodwill in the market. However, it only takes a minute to lose everything.
Your reputation precedes you. Let it precede you in a way that paves success.
Managing your reputation – online and offline – is vital for strong relationships with your customers, employees, and community stakeholders.
Our team of reputation management experts will show you how to monitor and improve the reputation of your business’s brand. We’ll provide practical steps on how to respond to customer comments, whether their feedback is positive or not. With dozens of real-life case studies and actionable tips, this tailored course showcases how a strong online reputation can lead to fewer detractors, improved relationships with stakeholders, and stronger credibility for your organization.
This course is relevant to anyone working in marketing, communications, public relations, digital marketing, and advertising.
Online Reputation Management skills you’ll learn:
How the digital age has affected reputation management
Techniques to build and sustain a strong online reputation
Ways to highlight the reputation of your services and programs
Tips to respond swiftly and safely when social media chatter hits the roof
What tone of voice to use and how to be authentic
Real-life examples of how to navigate a social media storm appropriately across multiple platforms
Our Core Competencies
Digital Marketing & Social Media
In This Video
Alyson Pile - Senior Manager Communications - MITT
David Salvatore - CEO Manitoba Real Estate Association (MREA)
Denys Volkov - Executive Director - Association of Manitoba Municipalities
Karli Reimer - National Communications & Marketing Specialist - Ducks Unlimited Canada
Ellen Pruden - Director of Communications - Cereals Canada