Does your SEO and PR strategy work together? If not, then it’s time to change that! When PR and SEO are used together, they create a dynamic synergy that builds strong awareness for your business, grows traffic, and converts potential leads.
While PR boosts your brand’s visibility and credibility, SEO ensures your website is optimized to attract and convert visitors. Together, they create a powerful synergy to propel your business to new heights. Let’s dive into how this dynamic duo can work wonders for you.
What is PR in SEO?
SEO PR and traditional PR essentially do the same job but with different goals. While traditional PR generates positive content in the media for your business, SEO PR focuses on ranking your organization higher in online search results.
Let’s say your company gets a story on CBC TV or you get a featured story on TechCrunch. There’s that initial surge in traffic to your website and social media. With the right strategy, this can translate into massive results.
Search engine optimization, on the other hand, has more of a long-term effect. Think of SEO like building an oil rig. It takes time, effort, and resources in the beginning. You need to do your research, set up the infrastructure, and make sure everything is optimized to run smoothly. It can be slow, but once it’s up and running, it’s like striking a gusher. You start seeing a steady flow of traffic, leads, and ultimately, sales.
PR and SEO Yields Magical Results
Think of PR and SEO like two opposite Tetris pieces. While they may look different, they fit together perfectly to complete the puzzle. When PR and SEO work together, two amazing things happen. First, your site becomes easier for potential customers to find. You’ll see higher conversions.
The other side of that equation is digital PR. If your brand is mentioned in an online news story and links back to your site, that’s a backlink. And if these backlinks are coming from reputable sources like CTV or Mashable, they’re as good as gold!
These sites are what we call “high authority domains.” Meaning, they are trusted by Google as a source of truth. The higher authority backlinks YOUR website gets, the more credibility you pick up in the process. And the great thing is they generally don’t disappear from Google.
PR Best Practices for SEO
Make Sure Your Website is Optimized for SEO
It all begins with technical SEO – This is the meat and potatoes of search engine optimization. Having URL’s that match the page users visit, a structurally sound website that loads fast, and having proper keyword placement on your service pages and blogs is essential to your success as a business.
Optimize Site Speed and User Experience
Site speed is everything. Nearly half of internet users expect a website to load within 2 seconds. Furthermore, 40% of users will leave your site if it takes longer! Google loves a fast site. And it rewards you for it with higher search rankings for the keywords you target. It’s a step you cannot afford to miss.
Make Sure PR Stories Link Back to Your Site
As we discussed, backlinks are crucial. And whether you’re doing DIY PR or have hired a PR professional, you need to make sure that the media outlet broadcasting your story links back to your website. Imagine getting coverage of your brand in the New York Times and they don’t add a link to your website. It’s a massive, missed opportunity.
SEO PR Strategy at Work
We employ the SEO PR strategy often with many of our clients. Here is just one of the great success we’ve seen using this strategy.
Canadian Health Tech Startup
We help many startups and tech companies get coverage at the Consumer Electronics Show (CES) in Las Vegas. One company in particular took the SEO and PR approach very seriously. They understood that being showcased in a media opportunity featuring the world’s top tech companies was difficult. But we helped them use the digital press for their long-term gain.
They had a website with basically no visitors. But the backlinks they received from numerous featured stories during CES gave their new website authority on Google. Within a couple of years, they were getting more than 10,000 visitors per month to their website! That IS an amazing accomplishment!
PR SEO Services
The combination of PR and SEO can yield magical results for your business. By understanding what PR in SEO entails and following best practices, you can leverage your media coverage to boost your search engine rankings and drive long-term success.
If you’re looking for PR and SEO for your business, reach out to Solv Communications. We’d love to help!
