Communications Consultant [Pro Guide] 11 Incredible Insights

by | Oct 24, 2023

The art of communication is the language of leadership. It attracts new customers, repairs brand image and relationships, and improves company morale. Whether you have an internal comms team or an external communications consultant, it’s a vital component of any business marketing strategy.

Many organizations will engage an external communications consultant or advisor. They generally have an incredible depth of experience, which helps organizations navigate the media minefield while communicating clearly across all stakeholders. However, only a select few communications consultants  have previous media experience combined with extensive PR expertise. This ensures these communications consultants are an invaluable asset to your organization.

Here are the many results you can expect when working with a communications consultant: 

Build a Solid Internal Comms Plan

You know that feeling when everyone’s on the same page, and things just flow? That’s the magic of a solid internal comms plan. It’s the secret to having everyone, from the office manager to the CEO, on the same page. 

Why is this so crucial? You may recall a time when a miscommunication led to a project delay or a missed opportunity. Frustrating, right? A well-crafted internal comms plan prevents these unfortunate incidents and keeps you in control of your company. It’s the bridge that connects departments, aligns goals, and fosters a culture of transparency.


Solidify Your Brand Image


When people think of your brand, you want them to have a clear, positive image of what you offer and who you serve. That’s where a communications consultant is invaluable. They paint a picture of your brand in the minds of your audience. Every interaction, every campaign, every tweet is a touchpoint that defines how people perceive your brand.

You might think that your product or service sells itself. However, this does not relate to your brand image. Your brand is a feeling that can be conveyed to potential customers and clients through solid communication. Without the right communications strategy, you could be missing out on a lot of business.


Reach New Customers/Clients


So, you have a fantastic product or service. Great! Now, how do you publicise and promote it? This is where a strategic communications consultant can offer incredible value. They’re like the scouts, identifying new territories and opportunities. With their insights, you know exactly how to pitch your product to the correct audience so it resonates with them.

A communications consultant excels in identifying untapped target audiences and determining the most effective channels to engage them. By tailoring the messaging and medium to each specific audience, it ensures that the brand’s message is clear, concise and compelling. 


Overcome PR Crisis


A PR crisis can feel like a storm you didn’t see coming. But here’s the silver lining: with the right strategy, you will not only weather the storm, but also emerge stronger and smarter once it passes. It’s all about safe proactive communication that ensures you shape the narrative of your story with empathy and confidence.

Imagine a renowned non-profit facing allegations of mismanagement. They can choose to hide in silence or take proper action. A comms consultant can help construct a solid PR crisis plan that addresses every question and provides key messages that will resonate with all your stakeholders. This ensures you and your organization are ten steps ahead of the issue instead of ten steps behind. 


Build a Solid PR Plan 


You’ve probably heard the saying, “There’s no such thing as bad publicity.” But let’s be realistic; we’d all prefer positive PR! A solid PR plan is your GPS system, helping you navigate your business journey amidst the complex world of public perception. It guides your brand’s narrative, ensuring you’re always in the driver’s seat.

Think about it. When a local tech startup launches an innovative product, they don’t just rely on traditional ads. They engage with influencers, hold community events, and even partner with colleges for tech talks. A good PR plan captures everything. A communications consultant can help build that game plan, fine tune your message and even help with media training so you’re not caught flat-footed.


Successful Product Launch


Launching a new product feels a lot like unveiling a masterpiece. The anticipation, the excitement, the jitters—it’s a rollercoaster of emotions. But here’s the thing: a successful launch requires more than just a great product. It’s about creating a buzz, engaging the audience, and making sure your product is not only seen, but remembered.

This is where effective communication is crucial. Choosing the right messaging for different platforms is key. Clear, concise messaging for social media and an in-depth company profile for potential investors. At the end of the day, a product launch is more than selling a product. It’s about building an image and strong relations for future success.


Investor Relations


In the world of business, investors are not just stakeholders; they’re your brand’s pillars. Keeping them informed, engaged, and confident in your vision is crucial. It’s not just about sharing quarterly results; it’s about painting the bigger picture, showcasing where you’re headed, and how you plan to get there.

You need to educate current and potential investors and bring them along your journey. Crafting and sharing stories of existing customers, highlighting market trends, and showcasing your roadmap for the next five years. This approach turns potential investors into committed partners, emphasizing the power of strategic investor relations.


Perfect Your Media Message


Navigating the media landscape can feel like walking a tightrope. One misstep, and it’s a long way down. But with the right media training, you’ll be able to navigate any media interview with grace and confidence. Media training helps you craft clear, concise messages that resonate with your target audience. Even the toughest interview questions can be handled with ease once you learn the techniques to bridge back to your key messages.

Imagine a young CEO getting ready for their  first live TV interview. It’s nerve-wracking, right? But with comprehensive media training, they can deliver their main points flawlessly with confidence and grace. That’s the power of media training, it turns challenges into opportunities so you deliver the right message to the right audience at the exact correct time. 


Position Your Company as a Thought Leader


In today’s saturated market, being good isn’t good enough. You’ve got to stand out and be the beacon that others respect for their business savvy acumen and knowledgeable perspective. Positioning yourself as a thought leader in your industry requires more than just expertise; it’s about sharing insights, sparking conversations, and sharing interesting perspectives.

Let’s say you are a manufacturing company that is introducing a ground-breaking sustainable process. Instead of keeping it under wraps, you should publish whitepapers, host webinars and podcasts, and create helpful and original social media content on your industry. This approach can position your company as industry pioneers, leading the charge forward towards a greener future.


Online and Offline Reputation Management


In the digital age, your reputation is always on the line. A single tweet, a review, or a news article can sway public perception overnight. Reputation management is like having a guardian angel, always on the lookout, ensuring your brand’s image remains untarnished.

Communication consultants are experts at monitoring online chatter, discerning potential threats, and crafting swift, effective responses. Whether it’s addressing negative feedback with empathy and action or amplifying positive testimonials, a communications consultant knows the ins and outs of online reputation management. They’re not just putting out fires; they’re building fire-resistant brands.


Build Relationships with Journalists and Government


Building relationships with journalists and government officials isn’t just about networking; it’s about forging genuine, lasting connections centered on understanding their needs, offering value, and establishing trust.

This is where a communications consultant truly shines. They don’t just hand you a list of contacts; they guide you in cultivating meaningful connections. With their deep understanding of media dynamics and governmental operations, they can help tailor your messages to resonate with these key stakeholders. It’s like having a translator who can convert your brand’s story into a language journalists and officials understand and appreciate. 

Whether it’s preparing you for a press interview, crafting a compelling press release, or navigating the intricacies of governmental communications, a consultant ensures your voice is heard, understood, and valued.

Nicole Harris

Nicole Harris is the Founder and CEO of Solv Communications, a leading Reputation Management and PR agency in the Prairies. As a former network television news anchor and reporter, Nicole has gained deep insight into the power of earning trust through strategic communication. Over her 15-year career in the media she has covered some of the most high- profile risk management stories including cyber breaches at Fortune 500 companies, product recalls, workplace violence and everything in between. Nicole and her team’s extensive industry knowledge and strategic guidance will help you focus on what is in your control to mitigate risk and minimize damage to your reputation. It’s all about prioritizing strategic planning to spot an issue, effectively manage it, and develop action plans to safely steer you through any situation before it damages your reputation. Nicole has developed and delivered bespoke reputation management, strategic, and media training for senior executives, board members, politicians, and celebrities.