Case Study
Heartland Fertility
Positioning Heartland Fertility as a leading fertility clinic and educating on the benefits of fertility treatment
Located in Winnipeg, Heartland Fertility is one of the top fertility clinics in all of Canada. They offer a wide range of services from fertility testing, IVF, egg freezing, gynecological & micro surgeries and much more. Their mission is to help families with their journey through parenthood.
The Challenge
Who likes talking about things like infertility, sperm and periods? It’s a difficult topic to discuss and an emotionally challenging experience to live. So when Heartland Fertility approached Solv Communications, we were committed to making sure we shattered that perception by having candid conversations with Manitobans and sharing their inspirational stories about their road to parenthood.
We wanted to ensure that people could speak freely, know that it’s more common than we think, understand their treatment options and know that Heartland Fertility is there for all things fertility.
The Solution
Together with Heartland Fertility and The Fertility Partners, we created a PR strategy that helped highlight the team at Heartland Fertility as leading experts in fertility treatments and care. We also brought together a community of individuals and families who shared their candid conversations about fertility and how Heartland Fertility helped them grow and build their families.
We partnered with media outlets across Manitoba, NW Ontario and beyond to ensure more people were aware of their treatment options and that there was hope and help to grow their families.
Our solution included PR, earned media and social media worthy content. We employed this strategy to share a variety of stories each month to start generating leads that resulted in specialist consultation requests, and stronger brand awareness of Heartland Fertility.
By the following PR/earned media tactics, Solv Communications helped build a more robust Heartland Fertility brand, enhance the clinic’s reputation as a leader in fertility care and treatment.
Media Tactics Included:
-
Crafting key messaged press releases.
-
Distributing press releases to editors, producers and reporters in MB, NW Ontario and beyond.
-
Personally, pitching stories to our extensive list of media contacts ready to receive our story.
-
Interviewing appropriate families and ensuring they were media ready.
-
Planning and executing a successful media event to announce Heartland Fertility's grand opening.
-
Producing, filming, editing a tour video for Heartland Fertility.
CITYNEWS
Winnipeg fertility clinic opens new state of the art facility
CBC NEWS
Fertility expert lauds NDP fertility tax credit changes
GLOBAL NEWS
Winnipeg fertility clinic opens new state-of-the-art facility
Testimonial
Dr. Gord McTavish
Medical Director, Heartland Fertility
We’ve found an outstanding PR partner in Nicole Harris and the Solv Communications team. They’ve been instrumental in helping us launch our new state-of-the-art fertility clinic. From the planning and execution of a wildly successful grand opening event, to endless high-impact media stories, they’ve better positioned us in our industry. Solv’s media outreach has opened doors for us with relevant, far-reaching media interviews and coverage. I absolutely recommend Nicole Harris and Solv Communications!
