Case Study
CyberWave at the Manitoba Institute of Trades & Technology
Creating a national-scale solution to cybersecurity talent shortage.
We were selected to support the development of CyberWave, a newly launched next-generation cybersecurity training centre in Manitoba. The aim was to have its own identity built on the shoulders of the Manitoba Institute of Trades and Technology (MITT).
The Challenge
The interactive workshops dove deep into strategic communications and incorporated a specific focus on media relations, crisis communications and online reputation management.
Workshop participants contributed ideas and learned practical tips and techniques to activate effective leadership in a crisis or emergency.
Each workshop was highly customized and featured content like realistic video examples, case studies, course hand-outs, simulated media and crisis interviews, and collaborative coaching.
The Solution
Focusing on communications strategy, Solv Communications tailored a communications strategy to align its communication goals and guide its path forward.
Our media savvy team of publicists personally reached out to all our journalist connections with finely tuned pitches that delivered significant results across the Prairies and beyond. Earned media included a vast cross-section of media in business, academia, and mainstream broadcast, and print media.
Results & impact
In the first 2 weeks, we secured over 50 individual pieces of compelling media coverage including stories on national news networks such as Bell Media, Corus Entertainment, Rogers, and Sirius XM Radio, to name a few.
Highlights included local and national interviews with the school’s new Dean of ICT Programs.
Solv was also engaged to additionally promote the school’s innovative programs and micro-credentials; faculty; student and industry partnerships. Other effective editorial opportunities were secured as a result of our media outreach.
We have also provided media relations training, risk management consulting and continue to “bubble up the goodness” around the CyberWave at MITT’s story across the Prairies and beyond.
Media Highlights
Rising demand for cybersecurity professionals in Manitoba: MITT
Alt high school for tech-savvy teens marks graduation of first class
Une nouvelle formation en cybersécurité pour l’Ouest canadien
GLOBAL NEWS
Staying cyber safe
Kathy Knight from the Manitoba Institute of Trade and Technology joins Global News Morning with advice on how we can keep ourselves safe while online.
GLOBAL NEWS
How to avoid falling victim to cyber crimes
Tips to stay safe and secure while online .
Testimonial
In This Video
Kathy Knight – Executive Director – CyberWave at MITT
