The Rule Of Three – Tips To Craft A Persuasive Message

by | May 12, 2022

The power of three is an impactful writing technique that you can easily learn, practice and perfect. Research states that the human brain absorbs and retains information more effectively when it is presented in threes.

 When you want to be memorable or give a solid soundbite in a media interview, use the rule of three.

In this Solv Pro Tip, Nicole Harris shares her insights into why three is the magic number and how to use this technique to convey concepts and increase the prominence of your message.


Here’s one of the most memorable messaging techniques to remember for your next media interview or presentation.

Hi, I’m Nicole Harris, founder and lead trainer at Solv Communications. And today we’re exploring the power of threes.

There’s something persuasive and memorable about the number three. Think about it. There are three medals in the Olympics, three goals in every hockey hat trick, and even the most famous childhood stories like the three little pigs all revolve around, you guessed it, the number three.

The rule of three is simple. It’s consistent and it has a cadence to it. And it’s how our minds work.

So the next time you’re in a media interview or delivering an important presentation, share three steps, three concepts, or three ideas to take your message to the next level. Thanks for watching.

Nicole Harris

Nicole Harris is the Founder and CEO of Solv Communications, a leading Reputation Management and PR agency in the Prairies. As a former network television news anchor and reporter, Nicole has gained deep insight into the power of earning trust through strategic communication. Over her 15-year career in the media she has covered some of the most high- profile risk management stories including cyber breaches at Fortune 500 companies, product recalls, workplace violence and everything in between. Nicole and her team’s extensive industry knowledge and strategic guidance will help you focus on what is in your control to mitigate risk and minimize damage to your reputation. It’s all about prioritizing strategic planning to spot an issue, effectively manage it, and develop action plans to safely steer you through any situation before it damages your reputation. Nicole has developed and delivered bespoke reputation management, strategic, and media training for senior executives, board members, politicians, and celebrities.