Successful business communication requires strategic planning and execution. That’s why you need a communication plan that outlines who you should be talking to, how you’ll reach them and what you’ll say.

Failure to plan your communications effectively can harm your reputation. Afterall, it takes a long time to build a great business reputation, but just a second for it to all go up in flames.

Targeted Marketing Communication To Reach Your Audience

Knowing how to communicate your short-term and long-term goals and objectives is key to your success. Let’s take a look at the different types of communications and messaging your organization needs to consider internally and externally.

Internal Comms

To do their jobs effectively, your employees need all the right tools and this includes access to important company information.

Smart internal communications gives your workforce a pipeline to critical company updates and new policies and it also provides them timely external updates like industry market, or competitor news.

It keeps everyone informed, builds a strong culture, gets people excited about work, and helps everyone stay calm when things get crazy. Plus, it makes work more interesting and fun.

Social Media Marketing

Social media is the global campfire where stories are shared and company images are reinforced. Whether you’re a Winnipeg company with a local market or have national or global ambitions, social media marketing is a powerful ally to propel your message locally and beyond.

To be successful, you’ll need to adjust your marketing and messaging to fit each platform. Your tone and voice on LinkedIn will be different from the messaging on Instagram and X (formerly Twitter). One requires thoughtful, in-depth insight, while the other needs short, powerful messaging that resonates with viewers.

This is where a strategic marketing communication agency shines. They help you ensure that you’re communicating the right message to the right audience across the right platform.

Crisis Communications

When a PR storm strikes, you need a steady hand to steer you safely through the crisis. A crisis communication plan is your GPS to ensure you navigate your way through any issue safely and swiftly.

Crisis management is an artform. Each issue or crisis will present differently so it takes an experienced crisis communication professional with the right plan to ensure the proper messaging instills confidence in your employees and stakeholders.

White Papers

While many companies use more modern content formats like live video and webinars, long-form written content like whitepapers is valuable.

White papers are an effective way for companies to establish their authority and share their expertise with potential customers.

For example a Winnipeg marketing communications agency may write a white paper on ‘The Future of Digital Advertising’ to offer valuable insights and analysis. This will position them as thought leaders in their industry and differentiate themselves from competitors.

Video Marketing

If a picture is work a thousand words; a video is worth a million pictures! In 2023, videos are the strongest form of marketing a company can utilize. However, if not done correctly, a video can send the wrong signal if the tone, messaging and body language in the delivery of it are off.

It takes expert media training and speaker development training to deliver a memorable video with impact. Getting your messaging and delivery right will help you cut through the noise on social media and differentiate you from the competition.

Media Interviews

Media interviews are your opportunity to reach a wider audience with your corporate message. However, if not done right, it can have the opposite effect and result in bad PR. The tone should be confident and knowledgeable while being authentic. It’s a delicate balance between showcasing expertise and being relatable. Done right, you can really shine in the media spotlight and generate great brand awareness and buzz.

Corporate Sales

Your sales and business development teams are on the frontlines. They’re the face of your business and brand. This is why they need to embody the correct message and tone that lives up to your brand’s promise to customers. A united front in messaging can be the difference is key to landing a business lead and a loyal customer. The messaging for the sales team needs to be clear, engaging and persuasive. Knowing what the customer’s pain points are and how you can solve their issue with your product or service is key to success. 

Ensuring every salesperson is relaying the correct messaging about the company’s identity and brand is the best way to convert prospects to clients. 

Trade Shows

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch news products and services. With targeted PR and strategies in place, you can

attract visitors to your booth that have a familiarity with your company and understand the benefits of your service or product.

Writing a press release is the best way to announce your presence at each trade show and reach potential clients. Also, a well-crafted media campaign will create buzz around your brand, and attract the right audience. Media coverage is key to strengthening your company’s credibility and expanding its reach, setting the stage for a successful event.

Teamed up with social media, you’ll be able to create a sense of excitement in the lead-up to the show. To extend the reach of your posts, use the official show hashtags and share behind the scene videos from the trade show.

Product Demos

Before releasing a new product, you might want to consider developing a product demonstration. A product demo educates and creates awareness and buzz with target audiences.

A compelling product demo (such as demos of the Apple iWatch or iPad) creates broad awareness and sparks conversations in news articles, on social media platforms such as Facebook and Twitter and word of mouth.

Apple is a great example of a company that has successfully mastered the art of product demos to build buzz and broad awareness with consumers, media and other audiences.

Winnipeg Marketing Communications Agency – Solv

Whether you’re launching a new product or service, updating employees about important company policies, strategic communication is key to your business success. In Winnipeg, having a solid marketing communications agency by your side means everything!

Solv Communications has the expertise and experience to ensure you reach your internal and external audiences with the right message, at the right time, on the right platforms.

If you want to refine your messaging, raise brand awareness, and skillfully handle a crisis, we can help you. Call us today for your free consultation.